Hancock Park District, Brand Identity

The Hancock Park District was established in 1970, a monumental effort in a region where agriculture is the predominant industry. For 45 years, the growth of the organization was supported by a variety of print materials. Although photographs of the parks enhanced each piece, there was no unity established through color, branded fonts, or consistent messaging.

During HPD’s 46th year, I established brand guidelines. In addition to logo usage, this included a color palette based on an exploration of color theory and community reaction. The guidelines were accepted by the governing board are in effect throughout the operation, from uniforms and camp t-shirts, vehicle signage and billboards, brochures and the new park maps within the latter.






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